I’m a writer and editor with 10 years of experience in the lifestyle vertical. Within that niche, I have a multifaceted career that includes working on service journalism, branded content, and audience development. 

While I’m a naturally-inclined creative brain, I’ve learned to really love digging into the data to inspire more ideas and to support new initiatives. I’m passionate about meeting audiences where they are, whether it’s repackaging a story for Instagram, pitching a How-To article inspired by the latest viral craze, or growing a loyal newsletter audience.